AI Insights · Timothy · January 2024
Top 5 Books and Reference Apps in Colombia: Q4 2023 Performance
Explore the performance of the top 5 Books and Reference apps in Colombia during Q4 2023, including trends in downloads, revenue, and active users.
During the fourth quarter of 2023, the top 5 Books and Reference applications in Colombia experienced diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance:
Bible Offline-KJV Holy Bible saw a notable decline in weekly downloads from late September to mid-December, dropping from approximately 38K to 22K before a slight recovery to 28.8K in the last week of December. The app's weekly revenue peaked at around $112 in late November, but then decreased to $33 by the end of December. Active users initially decreased from 843K to 772K but rebounded to 825K by the end of the quarter.
KJV Bible Now: Audio+Verse experienced a dramatic drop in weekly downloads, starting from 208K in early October to just 206 by the end of December. Despite this, the app’s weekly revenue showed some peaks, reaching $117 in late November and $91 in mid-December. Active users also followed a declining trend from 887K in early October to 582K by the end of December.
Holy Bible - KJV+Verse displayed relatively stable weekly downloads, fluctuating between 14K and 26K throughout the quarter. Active users showed a gradual increase from 61K to 77K by the end of December. However, the app did not generate any revenue during this period.
YouVersion Bible App + Audio maintained consistent weekly downloads, ranging from 13K to 24K, ending the quarter with 21.9K downloads. Active users slightly decreased from 1.17M to 1.07M over the quarter. The app did not report any revenue.
Bible App Lite - NIV Offline saw a significant increase in weekly downloads from 6.7K in late October to 27.2K by the end of December. Active users also rose from 3.3K to 32.9K during the same period. Similar to the previous app, no revenue was generated during this time.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored. The varied performance of these top apps highlights the dynamic nature of the Books and Reference category in Colombia.